Bad Bunny net worth 2025: $50 million superstar responds to Super Bowl Halftime show backlash on SNL

Bad Bunny, real name Benito Antonio Martínez Ocasio, isn’t just a reggaeton star; he’s a global phenomenon. Born and raised in Puerto Rico, he blew up with his genre-bending mix of Latin trap, reggaeton, and pop that’s taken over playlists from New York to London to Toronto.


SNL host and Super Bowl halftime show performance controversy

Bad Bunny, who kicked off the new season of Saturday Night Live (SNL) as its first host, playfully responded to the buzz and criticism about his upcoming Super Bowl halftime show performance. “If you didn’t understand what I just said, you have four months to learn,” he said in his monologue.


When the NFL, Apple Music, and Roc Nation announced that Bad Bunny will headline the 2026 Super Bowl LX halftime show, it stirred up more than excitement—there’s been a fair share of backlash, cultural debate, and political noise. Some critics are griping that Bad Bunny sings mostly in Spanish and questioned whether he’s “American enough” for such a major U.S. event. Bad Bunny has been vocal about immigration enforcement (especially ICE) and how Latino fans at his shows should be safe. That’s led to some conservative commentators attacking his booking. For example, Homeland Security Secretary Kristi Noem has publicly criticized the NFL’s choice and claimed officials “won’t be able to sleep at night” over it.


When Bad Bunny hosted the season premiere of Saturday Night Live, he addressed much of the backlash in a humorous monologue. He joked (in both English and Spanish) that if people didn’t understand what he said, “you have four months to learn.” He also poked fun at critics who called his booking “un-American” or objected to his stances on ICE and immigration.


What is Bad Bunny's net worth?

As of 2025, his estimated net worth stands at approximately $50 million, according to Celebrity Net Worth. This impressive figure reflects his multifaceted career and global impact.


Bad Bunny's ascent to stardom began with his unique blend of reggaeton, Latin trap, and pop. His 2022 tour, El Último Tour del Mundo, was a monumental success, grossing $117 million and setting a record for the highest-grossing tour by a Latin artist at that time. Following that, his World's Hottest Tour further solidified his status, drawing massive crowds worldwide.


In January 2025, Bad Bunny released his album DeBÍ TiRAR MáS FOToS, which received critical acclaim and showcased his growth as an artist. The album's success was complemented by a residency in Puerto Rico and a world tour, further expanding his global presence.


Beyond music, Bad Bunny has diversified his income through various brand partnerships and ventures. He has collaborated with major brands like Adidas, Cheetos, Corona, and Pepsi. Additionally, he co-owns the Los Cangrejeros de Santurce basketball team and has investments in a Japanese-inspired restaurant in Miami. His involvement in the WWE, with earnings of around $100,000 per appearance, also contributes to his financial portfolio.


Bad Bunny has made notable strides in acting, appearing in the film Bullet Train and starring in the upcoming superhero movie El Muerto. These roles have not only expanded his artistic range but also opened new avenues for income and visibility in Hollywood.

With chart-topping albums, sold-out tours, Grammy wins, and now a Super Bowl halftime show on the horizon, Bad Bunny’s not just making music — he’s changing the game for Latin artists worldwide.